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What is SEO and how to do SEO for any blogging website ?


SEO stands for Search Engine Optimization which is a practice for digital marketing. SEO is an essential part of digital marketing and also helpful to bring a large traffic on a website. SEO is an ongoing process for increasing the quantity of traffic on your website. Through SEO, you can access the content of your website to a myriad of people. 

If you have also ventured into the world of blogging, then you will also need SEO to rank your website article. So let's know about some such SEO techniques through which you too can rank your articles.

Fundamentals of SEO 

As we said, SEO is an ongoing process which technologies change according to time and need, so it is very necessary for bloggers that they have to be updated with new latest SEO strategies so that they can easily rank their articles.

Types of SEO

Basically, there are three types of SEO and these are as follows
1. On Page SEO
2. Off Page SEO
3. Technical SEO

1. On Page SEO

If you make any kind of change in the content of your website or the design of the website, then it comes under On Page SEO. By following the SEO rules properly, you can also do ON Page SEO through the best content and keywords for your website.

The more precise keywords you choose for your content, the easier it will be to increase traffic to your website.You can use these keywords in the title, meta description and content so that Google will be able to easily understand the content you have written.

2. Off Page SEO

Through off page SEO, we can promote our blogs through backlinks. In Off Page SEO, we have to maintain relationships with other websites through backlinks. There are few techniques to do off page SEO which are as follows :

a. Search Engine Submission :
In Search Engine Submission, you have to submit your website to the search engines.

b. Bookmarking Website:
In Bookmarking Websites, you have to submit your website's page or post in bookmarking websites.

c. Directory Submission : 
In Directory Submission,  You have to post your articles in high PR Directory Website.

d. Social Media Marketing :
Social Media Marketing is the most efficient way to promote your website or blogs. There are many social media platforms in which you can post your blogs and articles by creating profile such as Facebook, Instagram, Twitter, LinkedIn, Google+ etc.

e. Ad Posting :
There are so many free classifieds websites on which you can advertise your website and generate backlinks.

f. Q & A sites or Forum Submission : 
In Forum Submission, You can create backlinks on various types of Question and Answer websites by questioning and put your website link on these  websites.

g. Blog Commenting Sites : 
In the Blog Commenting Site, You can create backlinks by commenting on other blogs which are related to your  blogs.

h. Pin : 
You can also post an image related to your blog on pinterest website

i. Guest Posting : 
Guest Posting is the most efficient and right way to create do follow backlinks for your website.

3. Technical SEO :

Technical SEO is an underrated part of SEO practice. Technical SEO directly affects your On Page and Off Page SEO activities. The technical SEO of your website should also be strong so that it can rank on a certain position on Google and any other search engines.

To do technical SEO, you not only have to pay attention to keywords and backlinks, but also have to do technical analysis such as page speed or page loading of your website. Terms like coding, sitemap submission, site architecture, indexing and crawling  come under Technical SEO. You have to improve these terms of your website to do technical SEO for your website.

Published: January 20th, 2021

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