Image placeholder

YouTube is bringing a new feature, so that users can buy products appearing in videos directly

YouTube is testing a new feature in which users will be given the option to buy the products seen in the videos directly so that if users like a product while watching videos, from now on, they can also purchase the product by the option which will be given on that video directly. If any user wants to purchase the product, then he will not have to go to any other website for this.

After the testing of this feature, it will be added to YouTube, in which users will see a shopping bag icon in the middle of the video. On clicking on this, users will see the image of many products and they will be able to purchase their desired product directly. The icon of this shopping bag will be available to the users at the bottom left corner in the videos, so that users can easily see and buy the products of their choice.

YouTube is bringing this feature because till now users had to visit different websites to buy any product. With the introduction of this shopping option, shopping will become easier for the users. However You Tube is testing this new feature in limited numbers on American Android, Web and iOS users. YouTube has shared this information through its support page that users will be given the feature of shopping through video.

According to the report of Bloomberg , YouTube asked YouTube creators to track the product feature in tags and videos to YouTube software and this all data will be linked by Google shopping tools and analytics.

Published: January 16th, 2021

Leave a comment